• Longer titles with more (key) words are better.
  • Don’t use acronyms.
  • Add item specifics to title.
  • Add Brand to item specifics and remove from title.
  • Use listing subtitle if price is right.
  • Don’t use NEW in title.
  • Use as many Popular and Searched for keywords as possible.
  • Check keywords with title-builder.
  • Use title-optimizer to check titles.

Reference: http://www.webretailer.com/lean-commerce/ebay-title-seo/

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