I attended a course on making the most of LinkedIn the other day. Here are the main points that I noted down:
- Turn Off Update Notifications to your network when making updates you don’t want to share
- Create a custom short url to link to your profile
You can set up a Public Profile URL by clicking the gear underneath your profile.
- Use the public profile URL in your Email Signature.
- The Profile Description should advertise What You Are. Think of covering these 3 points at least in the 120 chars: Job Title, Key Skill, Strength.
- The Location can be anywhere. It’s better to highlight where you work/want to work rather than where you live. You can put in any postcode.
- The Ranking you have influences how high up you list on searches so improve it by doing things like filling in as many sections as possible and making updates.
- Ask people to write Recommendations for you. These are basically short personal references.
- Join Groups and join in Discussions.
- Blog some interesting updates.
- Follow Companies you are interested in.
- Get Endorsements from people. Move endorsed skills higher up the list.
- Add Interests but the Key Words should match your Profile and Skills/Endorsements .
- Make sure Key Words are Consistent across your:
- Skills / Endorsements
- Profile Summary
- Use a Word Cloud generator to analyse a bunch of Job Descriptions to check your Key Words match what you want to apply for. This one uses WordItOut but there are others. This example is just using the text from one description.
- Add old/other Email Addresses. These help people find you if they only have an old email address, e.g. at an old company.
- Fill in Advice for Contacting to describe what you are looking for.
- If you don’t know someone, consider calling a new contact request first before accepting.
- The advanced Search in LinkedIn can be used to find things like, the locations of IT departments
- Have a Smiley Picture 🙂